Dmitry
Larikov
Master of Arts in Economy
Birth date: April 14, 1976, Russian (Married, 2 sons)
Residence: Moscow
Cellular phone: +7 985 210-65-38
email: Dmitry.Larikov@mail.ru
Experience:
MarketProfi Consulting Group
Entrepreneur, CEO
05.2013 – Current
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Creation
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Development
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Succession
Monster Energy Russia, Energy Drinks and Sports Marketing
General Director
06.2011 – 05.2013
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Settling of local organization
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Product launch in Russia
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Sports marketing: events, athletes
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Consumer marketing & Brand activation
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Building Distribution network
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Import operations
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Production & Quality Management
Business Coach (Volunteer Experience)
06.2012 — Current
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Startup Academy Launch Gurus http://gvalaunch.guru/
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Startup Academy Moscow School of Management SKOLKOVO http://www.skolkovo.ru/public/ru/ssa/ssa-about/
Coca-Cola Hellenic Bottling Company — Eurasia
Business Development & Projects Manager
05.2006 – 06.2011
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Launched & run businesses generating ~12% of total Company turnover (~ $90 M)
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Exploration of new market opportunities across Baverage, Food, Non-Food categories
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New businesses & facilities Acquisitions Due-diligence, investment decisions up to $350 M
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Conduct strategic partnership negotiations for Coca-Cola Hellenic
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Represent Russian operations interests with Head Quarters organization in Athens
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Strategic analysis and planning leadership for new brands establishing on the market
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Financial business planning and assessment (PnL, NPV, KBI’s monitoring)
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Route to Market Development & Implementation (79 facilities covered & Third Parties)
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Managing Cross-functional project groups of ~16 managers & specialists
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Distributors’ management system (Commercial Leadership, Order Management, Pay-for-Performance)
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Responsibility split alignment with partners across functions
Alcohol Beverages (Finlandia & Jack Daniel’s) Distribution Launch
10.2009 – 2011
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Set up Alcohol business functional & regional organization (~20 people)
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Established partnering relationship for successful execution of Commercial plan
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Alcohol beverages Handling & Control business processes development, cross-functional implementation, training (~8 000 employees covered)
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Electronic Sales & Supply Chain data exchange system
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Sales training materials, team contests
Campbell’s Soup Company Distribution Launch
09.2008 – 05.2010
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Commercial, Financial and Operations Business planning
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Trade marketing activations plan, promotion through events, creative display contest
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Established Soups Regional Commercial Team — 7 people, Cross-functional team 10 people
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NKA/LKA listing campaign, Fragmented Trade penetration build up across Russia
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Market share gain against main competitors – Mars & Maggi
Fermented beverages KVAS “Krushka & Bochka” Launch
http://www.coca-colarussia.ru/brands/mug-and-barrel/mug-and-barrel
05.2006 – 08.2008
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Conducted Toll Filler negotiations, contracts conclusion & execution
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Production equipment purchasing and start up
Coca-Cola Hellenic
Area Sales Manager, Moscow
02.2004 –04.2006
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Responsible for Company’s annual income of $26 M to $31 M
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Market share growth 22,1% to 27,3 % in 1,5 years
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Managed sales department of ~50 employees: Sales Representatives, Supervisors, Special Project Managers, Merchandisers, Analysts
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Guided Key Areas presence projects (Highways, Stations)
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Managed Sales Force Automation project & Multon (Juices) integration pilot
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Conducted Excellence Center sessions for best performing Sales staff from other regions
Coca-Cola Hellenic
Strategic Planning Manager, Moscow Region
04.2002 – 01.2004
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Moscow Region Operation business planning process
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Developed channel based Customer Sales & Distribution Service Strategy
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Improved Sales Forecasting Accuracy by SKU from 60% to 81% through implementing collaborative forecasting process & tools
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Implemented Sales & Operations Planning Process and internal control systems that led to decreased Out of Stocks (+ $ 2M per annum) and write offs (+ $ 0,8 M per annum)
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Achieved certification of Sales, Customer Response & Distribution functions compliant ISO 9001:2000 through processes design and training
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Supply Network modeling (multiple warehouse supply for Moscow).
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Conducted Marketing research on Retail Markets and developed Business Plan
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Managed and briefed Research Agencies, external consultants
Operations re-engineering project (McKinsey & Co)
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Increased warehouse picking productivity 112 cases/man/hour to 250 c/m/h through implementing new warehouse layout & processes ($100 000 OpEx savings by 04 ’03)
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Increased trucks utilization 87% to 98% through implementation Distribution service Strategy, Routing and Dispatching Software
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Achieved smooth delivery from 130 000 to 220 000 physical cases per day through developing and implementation of Peak Sales Operations Plan
Coca-Cola Bottling
Sales Representative (Ekaterinburg, Moscow)
09.2000 – 03.2002
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25-75 daily visits for sales & Merchandising; Creative displays contests winner
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5 territories, sales plan consistent overachievement
Coca-Cola Bottlers Central Russia, Inchkape Bottling
Business Information Specialist
09.1998 – 08.2000
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Developed Sales Reports set
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Trained Sales analysts in using reporting tools
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Standardized Outlet Master Data
Education:
Moscow School of Management Skolkovo
06.2012-08 2012 Startup Academy, Entrepreneurship for Business
Student
General Management University – School of Leadership
Coca-Cola Hellenic Program for High Potential Leaders (Moscow-Belfast)
09.2009 – 05.2010
Sales, Marketing, Finance, HR, Operations, Coaching, Leadership, Change Management, etc.
Master of Arts in Economy
Moscow State Lomonosov University
09.1994 – 06.2000
Specialization: Mathematical Methods of Economy Analysis
Pontificate Catholic University, Business School (Santiago-de-Chile, CHILE)
Undergraduate Exchange Student
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Strategic Management, HR Development, Corporate Finance, Social Psychology
Languages:
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English, Spanish — fluent
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German, French — beginner
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Russian – native