Dmitry
Larikov

Master of Arts in Economy

Birth date: April 14, 1976, Russian (Married, 2 sons)
Residence: Moscow

Cellular phone: +7 985 210-65-38

email: Dmitry.Larikov@mail.ru

Experience:

 

MarketProfi Consulting Group

Entrepreneur, CEO

05.2013 – Current

  • Creation

  • Development

  • Succession
     

Monster Energy Russia, Energy Drinks and Sports Marketing

General Director

http://www.monsterenergy.com/

06.2011 – 05.2013

  • Settling of local organization

  • Product launch in Russia

  • Sports marketing: events, athletes

  • Consumer marketing & Brand activation

  • Building Distribution network

  • Import operations

  • Production & Quality Management

 

Business Coach (Volunteer Experience)

06.2012 — Current

 

 

Coca-Cola Hellenic Bottling Company — Eurasia

Business Development & Projects Manager

http://coca-colahellenic.ru/

05.2006 – 06.2011

  • Launched & run businesses generating ~12% of total Company turnover (~ $90 M)

  • Exploration of new market opportunities across Baverage, Food, Non-Food categories

  • New businesses & facilities Acquisitions Due-diligence, investment decisions up to $350 M

  • Conduct strategic partnership negotiations for Coca-Cola Hellenic

  • Represent Russian operations interests with Head Quarters organization in Athens

  • Strategic analysis and planning leadership for new brands establishing on the market

  • Financial business planning and assessment (PnL, NPV, KBI’s monitoring)

  • Route to Market Development & Implementation (79 facilities covered & Third Parties)

  • Managing Cross-functional project groups of ~16 managers & specialists

  • Distributors’ management system (Commercial Leadership, Order Management, Pay-for-Performance)

  • Responsibility split alignment with partners across functions

 

Alcohol Beverages (Finlandia & Jack Daniel’s) Distribution Launch

http://www.brown-forman.com/

10.2009 – 2011

  • Set up Alcohol business functional & regional organization (~20 people)

  • Established partnering relationship for successful execution of Commercial plan

  • Alcohol beverages Handling & Control business processes development, cross-functional implementation, training (~8 000 employees covered)

  • Electronic Sales & Supply Chain data exchange system

  • Sales training materials, team contests

 

Campbell’s Soup Company Distribution Launch

http://www.campbellsoup.com/

09.2008 – 05.2010

  • Commercial, Financial and Operations Business planning

  • Trade marketing activations plan, promotion through events, creative display contest

  • Established Soups Regional Commercial Team — 7 people, Cross-functional team 10 people

  • NKA/LKA listing campaign, Fragmented Trade penetration build up across Russia

  • Market share gain against main competitors – Mars & Maggi

 

Fermented beverages KVAS “Krushka & Bochka” Launch

http://www.coca-colarussia.ru/brands/mug-and-barrel/mug-and-barrel

05.2006 – 08.2008

  • Conducted Toll Filler negotiations, contracts conclusion & execution

  • Production equipment purchasing and start up

 

Coca-Cola Hellenic

Area Sales Manager, Moscow

02.2004 –04.2006

  • Responsible for Company’s annual income of $26 M to $31 M

  • Market share growth 22,1% to 27,3 % in 1,5 years

  • Managed sales department of ~50 employees: Sales Representatives, Supervisors, Special Project Managers, Merchandisers, Analysts

  • Guided Key Areas presence projects (Highways, Stations)

  • Managed Sales Force Automation project & Multon (Juices) integration pilot

  • Conducted Excellence Center sessions for best performing Sales staff from other regions

 

Coca-Cola Hellenic

Strategic Planning Manager, Moscow Region

04.2002 – 01.2004

  • Moscow Region Operation business planning process

  • Developed channel based Customer Sales & Distribution Service Strategy

  • Improved Sales Forecasting Accuracy by SKU from 60% to 81% through implementing collaborative forecasting process & tools

  • Implemented Sales & Operations Planning Process and internal control systems that led to decreased Out of Stocks (+ $ 2M per annum) and write offs (+ $ 0,8 M per annum)

  • Achieved certification of Sales, Customer Response & Distribution functions compliant ISO 9001:2000 through processes design and training

  • Supply Network modeling (multiple warehouse supply for Moscow).

  • Conducted Marketing research on Retail Markets and developed Business Plan

  • Managed and briefed Research Agencies, external consultants

 

Operations re-engineering project (McKinsey & Co)

  • Increased warehouse picking productivity 112 cases/man/hour to 250 c/m/h through implementing new warehouse layout & processes ($100 000 OpEx savings by 04 ’03)

  • Increased trucks utilization 87% to 98% through implementation Distribution service Strategy, Routing and Dispatching Software

  • Achieved smooth delivery from 130 000 to 220 000 physical cases per day through developing and implementation of Peak Sales Operations Plan

 

Coca-Cola Bottling

Sales Representative (Ekaterinburg, Moscow)

09.2000 – 03.2002

  • 25-75 daily visits for sales & Merchandising; Creative displays contests winner

  • 5 territories, sales plan consistent overachievement

 

Coca-Cola Bottlers Central Russia, Inchkape Bottling

Business Information Specialist

09.1998 – 08.2000

  • Developed Sales Reports set

  • Trained Sales analysts in using reporting tools

  • Standardized Outlet Master Data

 

Education:

 

Moscow School of Management Skolkovo

06.2012-08 2012 Startup Academy, Entrepreneurship for Business

Student

http://school.skolkovo.ru/ru/

 

General Management University – School of Leadership

Coca-Cola Hellenic Program for High Potential Leaders (Moscow-Belfast)

09.2009 – 05.2010

Sales, Marketing, Finance, HR, Operations, Coaching, Leadership, Change Management, etc.

 

Master of Arts in Economy

Moscow State Lomonosov University

http://www.msu.ru/

09.1994 – 06.2000

Specialization: Mathematical Methods of Economy Analysis

 

Pontificate Catholic University, Business School (Santiago-de-Chile, CHILE)

http://www.uc.cl/

Undergraduate Exchange Student

  • Strategic Management, HR Development, Corporate Finance, Social Psychology

 

Languages:

  • English, Spanish — fluent

  • German, French — beginner

  • Russian – native

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